Give Your Club’s Public Image a Tune-Up

Your club is doing meaningful work, but can people find accurate, current information about it?

A periodic public image checkup can help ensure your website, social media pages and printed materials reflect the active, welcoming club you are today. Outdated logos, old event listings or inactive administrators may seem like small details, but together they can leave visitors wondering whether your club is still active.

Set aside a little time at an upcoming board or committee meeting to work through this checklist.

Start With Your Club Logo

Make sure your club is using a current, Rotary-approved masterbrand signature that includes your club’s name. The Rotary wheel should not stand alone as your club logo.

Visit the Rotary Brand Center at brandcenter.rotary.org to create or download the correct logo and find approved fonts, colors, templates and other resources.

Once you have the correct logo, use it consistently on your:

  • Website

  • Social media pages

  • Brochures and rack cards

  • Business cards

  • Event signs and banners

  • Email signatures

  • Presentations and promotional materials

Consistency helps people recognize Rotary and clearly connects your club to the work being done in your community.

Audit Your Website

Visit your club website as though you were someone learning about Rotary for the first time.

Can visitors quickly determine when and where your club meets? Is the contact information accurate? Are upcoming speakers, events and service projects easy to find?

Take a few minutes to:

  • Update weekly speakers and meeting information.

  • Add upcoming events, fundraisers and service projects.

  • Review the “About Us” page for accuracy.

  • Remove outdated announcements and expired registration links.

  • Add fresh content to the homepage regularly.

  • Make it easy for prospective members to contact the club or attend a meeting.

A current website sends a simple but important message: This club is active, organized and ready to welcome you.

Review Your Social Media Pages

Check your club’s profile picture and cover image. Both should be current, properly sized and easy to read on a phone.

Next, review your page settings and administrators. Every club should have more than one trusted administrator so access is not lost when a member changes roles or leaves the club. Remove former administrators who should no longer have access.

Also confirm that your club is operating a public page rather than relying only on a private or closed group. A public page allows prospective members, community partners and supporters to discover and share your work.

Post Something People Can Act On

Your next post does not need to be complicated. Promote an upcoming speaker, invite the community to a service project, recognize a volunteer or share photos showing Rotarians at work.

Then take five minutes during your next club meeting and ask members to find the post and interact with it.

Encourage them to:

Like. Comment. Share. Check in.

These simple actions help more people see the post. A thoughtful comment or personal share is especially valuable because it introduces your club to the member’s own network of friends and community contacts.

Help members understand that interacting with club content is not merely clicking a button. It is one of the easiest ways they can support membership growth, public awareness and community engagement.

Commit to Showing Up Regularly

A club does not have to post every day, but it should post consistently. Aim for at least one useful, engaging post each week.

Show the people behind the projects. Share why the work matters. Tag members, partner organizations, local businesses and community pages when appropriate.

Relevant hashtags can also help connect your posts to Rotary’s larger story. Consider using:

#PeopleOfAction
#ServiceAboveSelf
#CenterOfService

Check the Details Behind the Scenes

Finally, make sure members have current email addresses listed in My Rotary and in your club’s own records. Accurate contact information helps ensure members receive important communications and can access Rotary resources.

Public image is not simply about making things look attractive. It is about making your club visible, recognizable and accessible. A few thoughtful updates can open the door to new members, stronger partnerships and greater support for the work your club is already doing.

Your District Public Image Team is here to help clubs strengthen their communications, use Rotary branding correctly and tell their stories more effectively.